E-sport, Gambling and Entertainment

E-sport, gaming and entertainment industry is fast developing with an international and technological interface. The industry’s ability for innovation and mobility across borders creates regulatory challenges and exciting opportunities.

Brækhus is one of the leading advisors in relation to gaming and entertainment activities. Our lawyers have experience related to the establishment of international service offerings, sales processes, national and EU/EEA legal issues, financial requirements, marketing law, and general legal and commercial relationships. Our team contributes to a range of international publications and articles.

Brækhus understands the regulatory landscape for the gaming and e-sport industry in Norway and on the European level. We have knowledge of regulatory conditions and decision-making processes, as well as technical and operational aspects important to our clients. The industry’s international nature also requires expertise in international law, as well as bi- and multilateral agreements.

Today’s technology enables the collection and utilization of personal data at an unprecedented scale. Brækhus has expertise in privacy, risk management, and opportunity interval in consent and information sharing.

The gaming industry’s innovation requires good brand management and protection of intellectual property rights. We have experience with the optimization of ownership and the development and licensing of intellectual property rights, both in terms of protection and return on investment.

We assist with:

• Incentive and bonus agreements, customers agreements, other participants, sub-suppliers, and affiliates
• Non-profit lotteries, bazaars, and Bingo
• E-sport and streaming.
• Marketing and product placement – also including content creators
• Taxation both Corporate and private national and cross-border issues
• Cross-boarder payment transactions
• Industry standards, guidelines, and the framework for the establishment
• Establishment of structures
• Negotiations, due diligence, and M&A
• Relations with public authorities (Lottery and Foundation Authority, Competition Authority, Data Protection Authority, etc.), including permits and concessions inside and outside of the lottery legislation
• Sports law and sponsorship
• Intellectual property rights
• Licensing and other solutions for the commercialization of platforms (Whitelabel)
• Online gambling, other online games, casino games, and land-based gaming opportunities
• Privacy, risk management, and control measures